The Property Show Kenya -
Facebook
Twitter
Social Media
Date: October 2016
The Pitch
Live Social Media Posts with Interactive Communication
We approached Nancy Muthoni, the host of The Property Show Kenya and proposed a digital strategy that would integrate her show with social media as well as increase her numbers on Facebook & Twitter.
Client
Nancy Muthoni
Creatives
Peter Gacheru
PR & Communications
Jj Gacheru
Creative Director
Snyder Lukalia
Copy Writer
Project Date
October 2016
The Result
Higher Impressions, More Engagement & More Followers
Ever since SOA took over the Property Show Facebook Page in March 2016, it has had a steady growth exceeding 21000 likes (we began with a mere 3000). For Twitter we gained more than 1000 followers via organic means bringing our minimum addition to the page at 4 per day.
We introduced a design strategy that was used across the social media channels so that the brand had a clear message across platforms, viewers could easily pinpoint a property show post.
We introduced the #askNancy hashtag that informed fans during the week about different tips on property in Kenya. We managed to get a lot of traction on this with likes ranging from 200-400+ per post , the campaign was success.
Through our efforts we managed to organically generate more than 404 impressions per day on the Nancy Muthoni twitter account. We also changed the username to “@nancymuthoni_ke” which enabled us to acquire more followers taking the count to 524
21000
Facebook Likes
*on project completion
6952
Twitter Followers
*on project completion